The PGA TOUR has been doing a great job utilizing social media over the years. They are active on Facebook, Twitter, and are always sharing videos on YouTube. As of this morning, they have posted 4,732 videos for a total of over 54 million views! They also have over 63,000 subscribers to their channel. As I write this, the PGA TOUR is doing a live Google+ Hangout featuring Thorbjorn Olesen discussing the Zurich Classic of New Orleans.
Speaking of Google+, which is another social media solution that the TOUR is using and is using well. They host weekly Google+ Hangouts featuring some of the biggest naes in the game. I have actually been featured in a couple of them having met Lee Westwood and some of the developers at EA Sports.
Hangout with Lee Westwood from WGC-Accenture Match Play
Hangout with the EA Sports Tiger Woods PGA TOUR Game Designers
When the TOUR schedules one of these Hangouts, they promote it on all of their social media sites and the videos stream live to their website, to their YouTube channel, and on Google+. It is just fun to see all of the engagement that the TOUR is getting from these efforts.
Discount Tee Times Coming to Google+
With all of the success the PGA TOUR has been having, we here at Discount Tee Times plan to start using social media more frequently. Especially this summer, as some of our courses lower rates and start trying to encourage play during the hot summer months. Our very own David Bates has already created a page, and will soon be creating a business page for the website. From there we will continue to share information about all of our courses, course conditions, and more. What content do YOU want to see on our social media sites?
Another part of Google+ that we are excited about are the communities. There is a golf community that has over 6,000 members that we are excited to get involved with. We will be getting in there, sharing ideas, and working with the community moderator to increase our brand awareness. This is only the beginning of Discount Tee Times online!
Make sure you watch some of these Google+ Hangouts the TOUR is doing. They are at every TOUR stop, and are keeping us educated and entertained. Let us know what content you want to see from us online. That goes for the blog and all of our social media channels. We will see YOU on the golf course!